The Southern California quintet plays uncompromising hard rock with just the right mix of Sunset Strip attitude and cowboy swagger. Their forthcoming Universal Republic offering is an explosive concoction of riffs, hooks, grooves and gusto. Divide the Day have got the spark to light up an arena, and their sexy brand of hard rock is guaranteed to make asses shake. Joe describes the band's sound best. "It's western rock," he says. "We make music for cruising on your motorcycle or hanging at the bar. It's American, and it's real." Divide the Day officially began in 2001 where Joe and Billy bonded over a love for music, alcohol and women. In 2005, they signed a deal with Pluto Recordings and released their independent debut, Pretty Girls With Ugly Boys. At that point, they'd cultivated a large and faithful local following, playing anywhere and everywhere there was a stage. 2007 came, and the band hooked up with Maude, Brian and Adam rounding out the current lineup wherein Divide the Day was born. They entered the studio with Fred Archambault [Avenged Sevenfold, Alice Cooper, Deftones] to record Deadly Like the Snake. The self-released album hit the streets in 2008 to much fan ardor, and it also caught the attention of Universal Republic, which became the band's home later that year.